WHAT YOU’LL LEARN
Join David Born as he teaches you the skills that have seen him close deals with Disney, Marvel, Warner Bros. and more. Find out how to spot the right intellectual property pairing for your products, get insight into who the key players are and where the opportunities lie, and come away with scripts and frameworks that allow you to approach them with confidence.
Learn exactly how licensing works, and avoid beginner mistakes
Understand the people and conventions behind the licensing industry
Access resources that help you make licensing deals straight away
The path to success in Licensing. Here’s what you’ll learn.
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Learn to License: Brand Licensing Course
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(Included in full purchase)
Welcome to Learn to License
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(Included in full purchase)
Session 1: Welcome to Licensing: The $350B Industry Hiding in Plain Sight
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(Included in full purchase)
Session 2: How Licensing Works: The Players, the Process, the Payoff
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(Included in full purchase)
Session 3: Is Licensing Right for You? How to Know if You're Ready
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(Included in full purchase)
Session 4: Finding the Perfect Match
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(Included in full purchase)
Session 5: Making the Deal: From Pitch to Paperwork
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(Included in full purchase)
Session 6: Bringing It to Life: How Licensed Products Get Made
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(Included in full purchase)
🎉 You Now Understand Licensing!
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(Included in full purchase)
PROVEN RESULTS
Most business education teaches you to compete harder. Licensing education teaches you to compete smarter. After 20 years in this industry, I've seen how the right partnerships can transform businesses overnight. That transformation begins with understanding—and that's exactly what Learn to License delivers.
Creator, Learn to License
Launching the Hippo Blue Disney range has been such an exciting milestone, and we couldn’t have done it without the fantastic collaboration from David and his team.
Managing Director, Courtney Brands
I make it a point of working with people who are smarter, more plugged in and more talented than myself. David and his crew went above and beyond. They don’t know the word “No”. As Buddy the Elf would say “You did it! Great job everybody”
Chief Creative Officer, Havas London—ASDA Christmas Campaign
From creative development, through rights holders fee and usage negotiations to final contracts, the expertise, knowledge and support of David and the team at Born Licensing were invaluable in being able to deliver the Campaign.
Head of Business Affairs, Saatchi & Saatchi London
THIS IS THE COURSE FOR YOU IF:
eCommerce & DTC Brands
If you sell online and want to stand out from the competition, licensing can give your products instant attention and credibility that cuts through the noise.
Product Creators & Inventors
If you have a unique product idea and want to scale, licensing can help you attract new audiences and grow faster than going it alone.
Pop Culture Fans & Career Explorers
If you've ever wondered how your favourite films, characters, or brands end up on products—from T-shirts to cereal boxes—this course reveals exactly how the $350 billion licensing industry works.
SEE PHENOMENAL GROWTH WITH LICENSING, STARTING TODAY
Get instant access to the complete Learn to License beginner’s course, and start building your licensing skills right away.
$299.00
Learn exactly how the licensing industry works, the ins and outs, the conventions, and the inner workings of high-value deals.
Licensing is your chance to get ahead of the competition without getting into pricing wars and increased marketing spend.
Licensing is a $350bn dollar industry, and this introduction course is your way to get a foot in the door.
From fan to Licensing professional
Childhood Batman obsession led to working at Warner Bros., managing the exact brand I'd idolised.
A Global Licensing Journey
Hundreds of deals across global markets, totalling an estimated £50M in licensing value.
Sharing 20 years of Licensing expertise
After nearly two decades in Licensing, to now sharing everything I wish I'd known on day one!