Learn from the expert behind deals with Disney, Marvel, and Warner Bros.
Join David Born as he teaches you the skills behind successful licensing deals. Drawing on experience from hundreds of signed licenses, he shows you how to identify the right intellectual property for your products, understand the key players and where the opportunities lie, and approach them with confidence using proven scripts and frameworks.
WHAT YOU’LL LEARN
How Licensing Works
Learn exactly how the licensing industry works, the ins and outs, the conventions, and the inner workings of high-value deals.
Industry Insight
Licensing is your chance to get ahead of the competition without getting into pricing wars and increased marketing spend.
Deal-ready Resources
Get practical tools and resources to help you start pursuing licensing opportunities right away in a $350 billion industry.
PROVEN RESULTS
Real feedback from people putting these lessons into action
With the potential a great licensing collaboration can have on my business, the course was well worth the money. The biggest thing it gave me was confidence. Confidence that licensing a major brand is not just luck for smaller businesses, but something that can be attainable with a strong idea and a well thought-through plan. It also gave me a much clearer understanding of what it takes to be truly ready.
I make it a point of working with people who are smarter, more plugged in and more talented than myself. David and his crew went above and beyond. They don’t know the word “No”. As Buddy the Elf would say “You did it! Great job everybody”
Chief Creative Officer, Havas London—ASDA Christmas Campaign
Launching the Hippo Blue Disney range has been such an exciting milestone, and we couldn’t have done it without the fantastic collaboration from David and his team.
Managing Director, Courtney Brands
Most business education teaches you to compete harder. Licensing education teaches you to compete smarter. After 20 years in this industry, I've seen how the right partnerships can transform businesses overnight. That transformation begins with understanding—and that's exactly what Learn to License delivers.
Creator, Learn to License
With the potential a great licensing collaboration can have on my business, the course was well worth the money. The biggest thing it gave me was confidence. Confidence that licensing a major brand is not just luck for smaller businesses, but something that can be attainable with a strong idea and a well thought-through plan. It also gave me a much clearer understanding of what it takes to be truly ready.
Florida
From creative development, through rights holders fee and usage negotiations to final contracts, the expertise, knowledge and support of David and the team at Born Licensing were invaluable in being able to deliver the Campaign.
Head of Business Affairs, Saatchi & Saatchi London
The path to success in Licensing. Here’s what you’ll learn.
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1
Learn to License: Brand Licensing Course
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(Included in full purchase)
Welcome to Learn to License
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(Included in full purchase)
Session 1: Welcome to Licensing: The $350B Industry Hiding in Plain Sight
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(Included in full purchase)
Session 2: How Licensing Works: The Players, the Process, the Payoff
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(Included in full purchase)
Session 3: Is Licensing Right for You? How to Know if You're Ready
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(Included in full purchase)
Session 4: Finding the Perfect Match
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(Included in full purchase)
Session 5: Making the Deal: From Pitch to Paperwork
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(Included in full purchase)
Session 6: Bringing It to Life: How Licensed Products Get Made
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(Included in full purchase)
🎉 You Now Understand Licensing!
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(Included in full purchase)
THIS IS THE COURSE FOR YOU IF:
eCommerce & DTC Brands
If you sell online and want to stand out from the competition, licensing can give your products instant attention and credibility that cuts through the noise.
Product Creators & Inventors
If you have a unique product idea and want to scale, licensing can help you attract new audiences and grow faster than going it alone.
Pop Culture Fans & Career Explorers
If you've ever wondered how your favourite films, characters, or brands end up on products—from T-shirts to cereal boxes—this course reveals exactly how the $350 billion licensing industry works.
SEE PHENOMENAL GROWTH WITH LICENSING, STARTING TODAY
Get instant access to the complete Learn to License beginner’s course, and start building your licensing skills right away.
$99.00
From fan to Licensing professional
Childhood Batman obsession led to working at Warner Bros., managing the exact brand I'd idolised.
A Global Licensing Journey
Hundreds of deals across global markets, totalling an estimated £50M in licensing value.
Sharing 20 years of Licensing expertise
After nearly two decades in Licensing, to now sharing everything I wish I'd known on day one!